The BBC Philharmonic wanted to bring classical music to new, younger audiences, especially those who wouldn't typically visit a concert hall. The challenge was to reimagine how orchestral music could be experienced in a digital-first world, making it feel exciting, welcoming, and relevant to online communities who are familiar with interactive, social formats.

The BBC worked with MSquared to create a virtual concert space where fans could log in as avatars, explore interactive exhibits, and experience live performances of video game scores. Conducted by Eímear Noone, the show included music from Fortnite, World of Warcraft, and God of War Ragnarök, blending storytelling, music, and culture into one shared digital event.

MSquared's Morpheus platform powered the experience, connecting the live performance by the BBC Philharmonic Orchestra in Salford to a browser-based virtual world. Fans accessed the space with no downloads, while spatial audio, real-time animation, and motion-captured conducting brought the event to life. The show was also streamed on BBC Radio 3, making it accessible to both traditional and digital audiences.

Audience response was overwhelmingly positive, with users staying for the full hour-long concert and calling it immersive and inspiring. The event proved that virtual spaces can make classical music more engaging for broader audiences, help educate new listeners, and give cultural institutions new ways to connect beyond physical venues.