MSquared: connecting virtual worlds

MSquared joins the Open Avatar Standards working group

At MSquared we believe the immersive internet should be open, interoperable and built for creators. We’re proud to announce that MSquared has joined the Open Avatar Standards Working Group, a community working together to define the future of avatar standards.

From Walled Gardens to Connected Experiences: Why Interoperablity is Good for Users and Brands

Interoperability sat at the heart of the early NFT story, and it drew people in. The pitch was simple. Buy an avatar and use it in a range of different virtual experiences, collect a piece of digital art and show it off wherever you spend time online. One identity, one set of items, many places to use them. That clarity resonated with fans and with brands who saw new ways to reward loyalty and build community, however as the reality set in, the vision of many projects never came to fruition: Col

Massive Scale Fan Interactions: The New Paradigm in Digital Engagement

Moving from viewership to participation. From fans as spectators to fans as co-creators. From passive scrolling to massive scale fan interaction.

Creativity vs Control: Helping UGC Reach Its Potential

User generated content (UGC) is no longer a niche, it’s transforming the way people play, connect, and interact online.

Creators are going virtual and taking their communities with them

Millions of people form real, enduring relationships with creators they’ve never met. These parasocial relationships are based on real trust and they form the infrastructure of every modern community. Now, this infrastructure is moving somewhere new.

Avatars Without Limits: Powering Self-Expression at Massive Scale

Most avatar systems fall apart under real-world pressure. In this post, we unpack how MSquared Avatars are built for the realities of live 10,000-player worlds. If you’re building immersive experiences and need expressive, performant identity at scale, this is how we make it work.