MSquared: connecting virtual worlds

Creativity vs Control: Helping UGC Reach Its Potential

User generated content (UGC) is no longer a niche, it’s transforming the way people play, connect, and interact online.

Creators are going virtual and taking their communities with them

Millions of people form real, enduring relationships with creators they’ve never met. These parasocial relationships are based on real trust and they form the infrastructure of every modern community. Now, this infrastructure is moving somewhere new.

Avatars Without Limits: Powering Self-Expression at Massive Scale

Most avatar systems fall apart under real-world pressure. In this post, we unpack how MSquared Avatars are built for the realities of live 10,000-player worlds. If you’re building immersive experiences and need expressive, performant identity at scale, this is how we make it work.

Bathroom Blitz: The First Public Release Built with the Otherside ODK

Over the past few years, MSquared has worked closely with Yuga Labs to scale and evolve Otherside into a metaverse platform capable of supporting thousands of users in shared, large-scale environments. Our technology has helped power key moments in the platform’s development, including First Trip, Second Trip, and more recently, the fast-paced combat showcase, Project Dragon. At the centre of this collaboration is the Otherside Development Kit (ODK) — a creator-first toolset built on MSquared’s

Introducing Crowd Support in Web Worlds

Web Worlds now supports real-time crowd rendering, bringing MSquared’s social presence technology to the open web. With a custom networking protocol, visual imposters, and performance-focused optimisations, developers can now host hundreds of users in browser-based 3D environments.

Bridging Worlds: Converting Sandbox Avatars for the Open Metaverse

When we started MSquared, our ambition always went far beyond creating immersive virtual worlds. We aimed to reshape the metaverse, creating an extension of the internet where users are not locked into one platform; instead, identities and assets can move across virtual worlds. While some progress has been made across the industry, most solutions remain surface-level or isolated to specific platforms. The kind of deep, functional interoperability needed to unlock truly composable worlds has yet