Brand experiences

Transform how customers connect with your business, offering 3D environments with immersive storytelling and interactive engagement like never before

Case study

KosmoPop amplifies K-pop in the metaverse with MSquared

KosmoPop created a thriving virtual space for K-pop fans to connect — and for artists to reach and engage a global audience. It debuted with a five-day listening party for Twice’s With You-th EP release, and culminated in a live event in a vibrant immersive space where fans united to dance, sing, and celebrate together, turning this virtual world into a glowstick ocean.

Built in just eight weeks using MSquared and powered by Morpheus Platform, the project drew in over 6,000 fan sign-ups. And Twice topped the charts, boosted by over 300,000 Spotify streams on the KosmoPop website, thereby demonstrating the power of metaverse engagement and how virtual events can impact artist success.

A screenshot of the KosmoPop listening party, showing fans in a communal dance space.

Morpheus Platform brings your ambitious virtual event to life, with unmatched player counts, next-gen graphics, crowd audio, and any-device support.

Web Worlds revolutionize brand experiences for the browser, empowering you to create on-demand, web-native, rich 3D worlds that launch in an instant.

Find out how your brand can leverage virtual worlds.Contact our team