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One celebrity. Thousands of fans. Jitter’s mass-scale gaming spectacle levels up fandom as streamers and their communities connect in glorious live explosions of fun
peak concurrent players in the Jitter game world
conversion rate from viewers into playing in the game – double the target and expectation
retention rate of players once immersed in the live game
🤔Problem: Fans want in
New indie studio Jitter needed a platform with massive scale where Twitch celebs could do cool, unique stuff with their fans in real time – and all without traditional gaming frictions like downloading and installing apps, or demanding people spend money.
✅Solution: Meet your heroes
Drawing on previous projects that allowed K-pop (AleXa event) fans to meet their heroes, MSquared worked with Improbable's content team to fashion an innovative browser-based virtual world app that let Twitch viewers interact with their favorite streamer.
🔧Tech: Game on - instantly
Morpheus Platform delivered interoperability for custom avatars and supported thousands of players in a single game world fans could enter with a click. And we added Twitch chat integration so viewers could get in on the chaos by issuing game-altering commands.
🚀Impact: A foundation for fandom
Jitter set a new bar for how celebrities and audiences can interact on a more personal level in a virtual world. Successful events to date each drew over 2,500+ concurrent players (with almost 100% retention), and thousands more interacted via chat.
“This was genuinely super cool. I thought it sounded crazy to have this many people in a game all at once – and it works amazingly. It’s insane. The tech behind this is very, very cool.”
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