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Unleashing global fandom for TWICE's album drop
Spotify streams via the website
Fan sign-ups for the event
Days from concept to launch
Challenge: Mobilizing Global Fans
JYP Entertainment aimed to energise TWICE's global fanbase to drive momentum for their new EP, With YOU-th. The goal was to convert excitement into meaningful streaming and sharing and help fans feel truly involved in the launch, wherever they were in the world.
Solution: A Shared Digital Moment
MSquared created a browser-based fan world where users could chat, stream the album from their own accounts, and join a live metaverse party, complete with custom avatars, Candybong glowsticks, and a surprise thank-you video unlocked by hitting a collective stream goal.
Tech: Fast and Fully Integrated
Built on MSquared's ready-to-go platform, the site launched in just 56 days. Integrated with Spotify and Apple Music, every stream contributed to the total. Fans joined instantly via web with no installs required, allowing fans to enjoy real-time audio, shared dancing, and a glowing virtual crowd.
Impact: Real Results, Real Emotion
KosmoPop turned fan passion into action, helping propel With YOU-th to #1 on Apple Music. It proved how virtual experiences can strengthen communities, reward loyalty, and deliver measurable impact, all in a creative and cost-effective way.
“It was incredible to give Twice fans a new way to be part of a milestone moment – and even more powerful to watch MSquared's tech bring a global fanbase together for one unforgettable experience”
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