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Thousands of fans, one Twitch streamer: How MSquared powered Jitter’s unforgettable live gaming experience

Jitter, a new indie studio pushing the boundaries of Twitch-integrated games, recently pulled off a mind-bending feat: thousands of fans stormed a live game world with streamer DougDoug, while many more viewers wielded the power of Twitch chat to wreak havoc. The game took place on a chaotic obstacle course. A horde of players within the game each had the ultimate goal of capturing DougDoug — who attempted to fend them off with special superpowers. Meanwhile, viewers unleashed game-altering com

4 reasons to build your own virtual world — rather than be in someone else’s

So you’re thinking of building a virtual world. And you might be tempted to build it inside of an existing platform. There are benefits to doing so, not least their captive audiences. But we think for anything designed to fire up, engage and sell to your existing, distinct fan base, MSquared is a better bet. Here’s why: 1. You own your own front door — and everything else With other platforms, you’re not in control — they are. And in relinquishing an end-to-end brand experience, your world b

The top MSquared moments from 2024: a year of virtual firsts

It’s been quite a year for MSquared. We evolved our platform to be more accessible and self-serve, empowering brands, agencies and creators to quickly and efficiently turn their wildest (or very sensible) ideas into virtual worlds. We got to collaborate with amazing brands like the BBC and MLB, powering their incredible interactive live events. And we pushed the boundaries of what’s possible in virtual worlds, breaking down barriers and creating the building blocks that will shape the future of

MML Creator Spotlight: Danilo Arantes

“I enjoy learning and opening up a new code base I’ve not used before. It’s fun. It’s like exploring.” So says full-stack software developer Danilo Arantes, who’s found a new playground in MML. But this isn’t just a hobby — it’s the continuation of lifelong passions: “I’ve always loved programming, and I love video games. Ever since I was a kid, I’ve been interested in learning about and customising them. What drives me is building out tools for other people to create things, and so I spend a lo

Virtual worlds meet classical music: how MSquared enabled the BBC’s bold new concert

On 23 November 2024, The Sound of Gaming made history. A classical concert simultaneously took place in the BBC Philharmonic Orchestra’s studio in Manchester and the metaverse. While those physically present enjoyed a traditional concert experience, the event allowed remote fans far from Manchester to immerse themselves in a unique blend of physical and virtual worlds. As the orchestra played iconic soundtracks from Baldur’s Gate and World of Warcraft, metaverse attendees weren’t mere passive li

Introducing the MSquared blog: unmasking the tech behind virtual worlds

If you’re familiar with MSquared, you’ll know we empower brands and agencies to deliver pioneering virtual worlds that can host tens of thousands of users simultaneously. By contrast, other platforms shard audiences into ‘boxes’ of a hundred or so people. That’s no way to experience a mass-scale virtual sports event or concert. Our development platform also offers efficiency, low costs and full creative autonomy. In other words: your metaverse, your rules. It’s pretty great. But there’s more t

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