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MSquared is ready for business. Here’s what we’re building in 2025

2025 marks a major milestone for MSquared. Over the past three years, we evolved Improbable’s tech stack into a full-fledged dev platform, and built the missing pieces needed for a true network of interconnected virtual worlds. Now we are operating as an independent company and publicly open tech platform. This means a whole lot more: * Unparalleled technology that builds on the groundbreaking Morpheus Platform, which delivers massive scale and density. * Strategic partnerships with companie

Etherbase: The Easiest Way to Interact with High-Performance Blockchains

Games have always been the proving ground for breakthrough technology. Take GPUs, for example — the same hardware now powering massive AI models advanced primarily due to video game demand. And the current AR and VR boom? That, too, has its roots in game development. We also have blockchains, which bring value by offering trustless authority: they ensure something happened and record exactly how it happened. This concept could be invaluable for many industries like finance and gaming (think of

Thousands of fans, one Twitch streamer: How MSquared powered Jitter’s unforgettable live gaming experience

Jitter, a new indie studio pushing the boundaries of Twitch-integrated games, recently pulled off a mind-bending feat: thousands of fans stormed a live game world with streamer DougDoug, while many more viewers wielded the power of Twitch chat to wreak havoc. The game took place on a chaotic obstacle course. A horde of players within the game each had the ultimate goal of capturing DougDoug — who attempted to fend them off with special superpowers. Meanwhile, viewers unleashed game-altering com

4 reasons to build your own virtual world — rather than be in someone else’s

So you’re thinking of building a virtual world. And you might be tempted to build it inside of an existing platform. There are benefits to doing so, not least their captive audiences. But we think for anything designed to fire up, engage and sell to your existing, distinct fan base, MSquared is a better bet. Here’s why: 1. You own your own front door — and everything else With other platforms, you’re not in control — they are. And in relinquishing an end-to-end brand experience, your world b

The top MSquared moments from 2024: a year of virtual firsts

It’s been quite a year for MSquared. We evolved our platform to be more accessible and self-serve, empowering brands, agencies and creators to quickly and efficiently turn their wildest (or very sensible) ideas into virtual worlds. We got to collaborate with amazing brands like the BBC and MLB, powering their incredible interactive live events. And we pushed the boundaries of what’s possible in virtual worlds, breaking down barriers and creating the building blocks that will shape the future of

MML Creator Spotlight: Danilo Arantes

“I enjoy learning and opening up a new code base I’ve not used before. It’s fun. It’s like exploring.” So says full-stack software developer Danilo Arantes, who’s found a new playground in MML. But this isn’t just a hobby — it’s the continuation of lifelong passions: “I’ve always loved programming, and I love video games. Ever since I was a kid, I’ve been interested in learning about and customising them. What drives me is building out tools for other people to create things, and so I spend a lo

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