From Walled Gardens to Connected Experiences: Why Interoperablity is Good for Users and Brands
Interoperability sat at the heart of the early NFT story, and it drew people in. The pitch was simple. Buy an avatar and use it in a range of different virtual experiences, collect a piece of digital art and show it off wherever you spend time online. One identity, one set of items, many places to use them. That clarity resonated with fans and with brands who saw new ways to reward loyalty and build community, however as the reality set in, the vision of many projects never came to fruition: Col
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Massive Scale Fan Interactions: The New Paradigm in Digital Engagement
Moving from viewership to participation. From fans as spectators to fans as co-creators. From passive scrolling to massive scale fan interaction.
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Creativity vs Control: Helping UGC Reach Its Potential
User generated content (UGC) is no longer a niche, it’s transforming the way people play, connect, and interact online.
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Creators are going virtual and taking their communities with them
Millions of people form real, enduring relationships with creators they’ve never met. These parasocial relationships are based on real trust and they form the infrastructure of every modern community. Now, this infrastructure is moving somewhere new.
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Avatars Without Limits: Powering Self-Expression at Massive Scale
Most avatar systems fall apart under real-world pressure. In this post, we unpack how MSquared Avatars are built for the realities of live 10,000-player worlds. If you’re building immersive experiences and need expressive, performant identity at scale, this is how we make it work.
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Bathroom Blitz: The First Public Release Built with the Otherside ODK
Over the past few years, MSquared has worked closely with Yuga Labs to scale and evolve Otherside into a metaverse platform capable of supporting thousands of users in shared, large-scale environments. Our technology has helped power key moments in the platform’s development, including First Trip, Second Trip, and more recently, the fast-paced combat showcase, Project Dragon. At the centre of this collaboration is the Otherside Development Kit (ODK) — a creator-first toolset built on MSquared’s
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