MSquared – Connecting virtual worlds

You paid for that Avatar. So why don’t you own it?

When Sony and Microsoft retired their avatar systems, millions of players lost part of their digital identity. These shutdowns show how fragile digital ownership still is, and why the future of gaming depends on avatars that can move freely across worlds.

Behind the Build: Laying Solid Foundations for Digital twins

Discover how MSquared partnered with Zaha Hadid Architects to create a live, collaborative city design platform powered by Unreal Engine, pixel streaming, and custom avatars.

Behind the Build: Providing Real Solutions for Virtual Worlds

When the BBC asked MSquared to help reimagine a concert experience, we faced puzzles that pushed the limits of real-time tech. This story dives into how our team solved those challenges and brought “The Sounds of Videogames” to life in the metaverse.

Pixel Streaming Without the Headaches: How MSquared Makes It Simple

Like a music festival, the spotlight often falls on the main stage. But behind the scenes are many other features that make the big show possible. Over the coming months, we’ll be shining a light on some of these powerful but less familiar capabilities. Today, we’re starting with pixel streaming...

MSquared joins the Open Avatar Standards working group

At MSquared we believe the immersive internet should be open, interoperable and built for creators. We’re proud to announce that MSquared has joined the Open Avatar Standards Working Group, a community working together to define the future of avatar standards.

From Walled Gardens to Connected Experiences: Why Interoperablity is Good for Users and Brands

Interoperability sat at the heart of the early NFT story, and it drew people in. The pitch was simple. Buy an avatar and use it in a range of different virtual experiences, collect a piece of digital art and show it off wherever you spend time online. One identity, one set of items, many places to use them. That clarity resonated with fans and with brands who saw new ways to reward loyalty and build community, however as the reality set in, the vision of many projects never came to fruition: Col